Kelly L. Haws
Anne Marie and Thomas B Walker Chair, Professor of Marketing
Research Interests/Areas of Expertise
Food decision making, financial decision making, self-control in consumption
Subject Areas
Marketing
Biography
Biography
A prolific researcher with a focus on consumer behavior, Kelly Haws' work on food decision-making has garnered significant attention from marketers and consumers alike.
Awards & Accomplishments
Professor Haws was
named a Young Scholar by the Marketing Science Institute (MSI) in 2009, and in
2013, she was awarded the Early Career Award by the Association of Consumer
Research. In 2018, she was recognized as an MSI Scholar. She was previously a
Vanderbilt Chancellor’s Faculty Fellow, and now holds the Anne Marie and Thomas
B. Walker, Jr. Chair.
Leadership
Professor Haws is an Associate Editor for the Journal
of Marketing and the Journal of the Academy of Marketing Science and
an editorial review board member for the Journal of Consumer
Research, the Journal of Consumer Psychology,
Journal of Retailing, the Journal of Public Policy & Marketing,
Marketing Letters, and the Journal of Business Research.
She is the co-chair of the Society of Consumer Psychology 2019 conference.
Publications
Kelly’s work has appeared in numerous publications, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Public Policy & Marketing, Management Science, the Journal of Personality and Social Psychology, the Journal of the Academy of Marketing Science, Appetite, the American Journal of Preventative Medicine, and others.
Teaching
Professor Haws teaches Consumer Analysis at the graduate level
and Principles of Marketing at the undergraduate level.
Research Interests
Kelly studies consumer behavior, with a particular focus on issues related to consumer welfare and an emphasis on food decision-making and health-related issues and the underlying decision-making processes involved. In addition, she also studies responses to actions taken by firms intended to reward consumers as well as issues related to behavioral pricing.
Education
PhD, Marketing, University of South Carolina, 2007
MBA, Mississippi State University, 2000
BBA, Business Administration, Mississippi State University, 1999
Phone
615-322-2322
Office
336