About
Affectionately known as the “funding announcement guy” by my fans lol. I’m a PR/publicist…
Contributions
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You're about to launch a new PR campaign. How do you measure its impact?
You can’t. Period. It’s an art, not a science. Marketing folk who are desperate for impact / engagement aren’t focussed in the right place. I’ve learned that best way to understand PR impact is from prospect / customer conversations. Ask them, sales / customer success teams need to build this into their processes. Ask how do you hear about us? Prompt them - social media, news etc - because there could be several touch points.
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You're about to launch a new PR campaign. How do you measure its impact?
You can’t. Period. It’s an art, not a science. Marketing folk who are desperate for impact / engagement aren’t focussed in the right place. I’ve learned that best way to understand PR impact is from prospect / customer conversations. Ask them, sales / customer success teams need to build this into their processes. Ask how do you hear about us? Prompt them - social media, news etc - because there could be several touch points.
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What are some effective ways to promote CSR initiatives across generations?
Don’t compel staff to share social posts or promote company initiatives blindly for the sake of it. Ask staff how they could be relatable to them and showcase the changes they make in their lives (from such initiatives) and share that if they wish to.
Activity
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Back-to-office mandates come back to bite big tech in the butt. https://lnkd.in/eVaASzjB
Back-to-office mandates come back to bite big tech in the butt. https://lnkd.in/eVaASzjB
Liked by Bilal M.
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A new era for New Era. The brand is set to branch into apparel with the appointment of experienced designer Dao-Yi Chow as its new creative director.…
A new era for New Era. The brand is set to branch into apparel with the appointment of experienced designer Dao-Yi Chow as its new creative director.…
Liked by Bilal M.
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The world lost a legend today: legendary investor Jim Simons passed away. Simons was a math genius who built one of the most successful investment…
The world lost a legend today: legendary investor Jim Simons passed away. Simons was a math genius who built one of the most successful investment…
Liked by Bilal M.
Experience
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Education
Volunteer Experience
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Press Officer
Leyton County Cricket Club
More activity by Bilal
Backlash forces Apple to pull its iPad ad. In a rare cultural misstep the company has come across completely tone deaf. “Crush” seemed to destroy…
Liked by Bilal M.
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